Customer reviews have a direct impact on sales in several ways. Online reviews serve as a significant source of social proof, driving purchases and boosting visibility, making your brand more trustworthy and credible. In fact, a one-star improvement on platforms like Trustpilot/G2 can lead to a 20% to 35% increase in sales. Moreover, online reviews drive an average of 80% sales uplift, with benefits including increased conversion rates, order sizes, and repeat order rates. Furthermore, featuring customer reviews on a landing page can increase conversion rates by up to 470%, highlighting the importance of encouraging and showcasing customer feedback to potential customers.